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Table 4 Standardized parameter estimates for the structural model

From: The impacts of corporate social responsibility, service quality, and transparency on relationship quality and customer loyalty in the hotel industry

Paths Standardized estimate SE t-value Hypothesis
H1 CSR → customer satisfaction .257 .110 2.345* Supported
H2 CSR → customer trust .337 .087 3.869*** Supported
H3 CSR customer loyalty .057 .138 .411 Not supported
H4 SQ → customer satisfaction .199 .103 1.936 Not supported
H5 SQ → customer trust .109 .078 1.393 Not supported
H6 SQ → customer loyalty .383 .119 3.212*** Supported
H7 CR → customer satisfaction .353 .080 4.401*** Supported
H8 CR → customer trust .155 .062 2.498* Supported
H9 CR → customer loyalty -.168 .095 −1.758 Not supported
H10 Transparency → customer satisfaction .100 .080 1.251 Not supported
H11 Transparency → customer trust .239 .062 3.842*** Supported
H12 Transparency → customer loyalty .179 .097 1.855 Not supported
H13 Customer satisfaction → customer trust .297 .043 6.827*** Supported
H14 Customer satisfaction → customer loyalty .279 .076 3.669*** Supported
H15 Customer trust → customer loyalty .358 .153 2.335* Supported
  1. Goodness-of-fit statistics for the structural model: χ 2 = 1376.434, df = 303, p < .001, RMSEA = .08, CFI = .900, NFI = .901, TLI = .902
  2. Note: CSR corporate social responsibility, SQ service quality, CR Corporate reputation
  3. *p < .05; ***p < .001