Table 1 Profile Design for the experiments
From: Fair trade information eliminates the positive brand effect: product choice behavior in Japan
Price | Organic | Poverty | Brand | University |
|---|---|---|---|---|
100 yen | Conventional | Adequate standard of living | Unknown | No collaboration |
125 yen | Ecological protection | Poverty and child labor | Major (e.g., Morinaga) | With collaboration |
150 yen | – | – | – | – |