Table 2 Demographic attributes of Groups A and B
From: Fair trade information eliminates the positive brand effect: product choice behavior in Japan
| Â | Group A | Group B | ||
|---|---|---|---|---|
Sex | ||||
 Male | 315 | 57.0% | 311 | 55.8% |
 Female | 238 | 43.0% | 246 | 44.2% |
 Total | 553 | 100% | 557 | 100% |
Age | ||||
 Under 19 | 6 | 1.1% | 4 | 0.7% |
 20–39 | 40 | 7.2% | 40 | 7.1% |
 30–39 | 97 | 17.5% | 82 | 14.8% |
 40–49 | 142 | 25.6% | 163 | 29.2% |
 50–59 | 130 | 23.5% | 138 | 24.8% |
 60–69 | 99 | 17.9% | 98 | 17.6% |
 70- | 39 | 7.1% | 32 | 5.7% |
 Total | 553 | 100% | 557 | 100% |
Education | ||||
 Master’s or doctoral degree | 26 | 4.7% | 21 | 3.8% |
 Bachelor’s degree | 252 | 45.6% | 239 | 42.9% |
 Junior college | 51 | 9.2% | 58 | 10.4% |
 Vocational school | 52 | 9.4% | 60 | 10.8% |
 High school | 156 | 28.2% | 157 | 28.2% |
 Others | 16 | 2.9% | 22 | 3.9% |
Total | 553 | 100% | 557 | 100% |