From: Fair trade information eliminates the positive brand effect: product choice behavior in Japan
 | Model 1 | Model 2 | |||
---|---|---|---|---|---|
Coef. | p | WTP | Coef. | p | |
Price | −0.021865 | 0.000*** |  | −0.020054 | 0.000*** |
Organic | 0.433919 | 0.000*** | 19.8 | 0.272668 | 0.000*** |
Poverty | 0.492928 | 0.000*** | 22.5 | 0.314347 | 0.000*** |
Brand | 0.599516 | 0.000*** | 27.4 | 0.637816 | 0.000*** |
University | −0.055038 | 0.041** | −2.5 | −0.028807 | 0.3 |
OrgPov | Â | Â | Â | 0.315809 | 0.000*** |