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Table 1 Demographic Characteristics of Respondents

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Category Items Percentage Total (289 People)
Cause promotion
(143 People)
Cause-related marketing
(146 People)
Gender Male 92(64.3%) 58(39.7%) 150(51.9%)
Female 51(35.7%) 88(60.3%) 139(48.1%)
Age 20s 20(14.0%) 39(26.7%) 59(20.4%)
30s 43(30.1%) 53(36.3%) 96(33.2%)
40s 54(37.8%) 45(30.8%) 99(34.3%)
50s and above 26(18.2%) 9(6.2%) 35(12.1%)
Education High school graduated 13(9.1%) 5(3.4%) 18(6.2%)
University students 11(7.7%) 25(17.1%) 36(12.5%)
University graduated 100(69.9%) 82(56.2%) 182(63.0%)
Graduate school 19(13.3%) 34(23.3%) 53(18.3%)