Table 1 Demographic Characteristics of Respondents
Category | Items | Percentage | Total (289 People) | |
|---|---|---|---|---|
Cause promotion (143 People) | Cause-related marketing (146 People) | |||
Gender | Male | 92(64.3%) | 58(39.7%) | 150(51.9%) |
Female | 51(35.7%) | 88(60.3%) | 139(48.1%) | |
Age | 20s | 20(14.0%) | 39(26.7%) | 59(20.4%) |
30s | 43(30.1%) | 53(36.3%) | 96(33.2%) | |
40s | 54(37.8%) | 45(30.8%) | 99(34.3%) | |
50s and above | 26(18.2%) | 9(6.2%) | 35(12.1%) | |
Education | High school graduated | 13(9.1%) | 5(3.4%) | 18(6.2%) |
University students | 11(7.7%) | 25(17.1%) | 36(12.5%) | |
University graduated | 100(69.9%) | 82(56.2%) | 182(63.0%) | |
Graduate school | 19(13.3%) | 34(23.3%) | 53(18.3%) | |