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Table 2 Results of Confirmatory Factor Analysis

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Factors

Items

Item loading

Standard Error

t-value

AVE

C.R

Value-driven Motives

Purely for the public good

.800

.156

9.898

.519

.713

Morally obliged

.631

Stakeholder-driven Motives

Meeting customers’ expectation

.700

.105

7.972

.586

.738

Meeting communities’ expectation

.826

Strategic Motives

Strategic activities for long-term growth

.719

.101

9.672

.551

.710

Getting more customers

.765

Egoistic Motives

Help themselves

.859

.140

8.785

.561

.713

Tax write-off

.619

CSR Authenticity

Well-being of society

.826

.059

16.337

.667

.859

Genuine CSR actions

.847

Truly care for members of society

.784

.062

15.218

Company Attitudes

Positive

.862

.054

17.010

.665

.855

Favorable

.885

Trustworthy

.685

.063

12.849

  1. Note: Model Fitχ2 = 141.623(df = 62, p < .05); RMSEA = .067, RMR = .035, GFI = .936, CFI = .956, NFI = .925