Skip to main content

Table 2 Results of Confirmatory Factor Analysis

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Factors Items Item loading Standard Error t-value AVE C.R
Value-driven Motives Purely for the public good .800 .156 9.898 .519 .713
Morally obliged .631
Stakeholder-driven Motives Meeting customers’ expectation .700 .105 7.972 .586 .738
Meeting communities’ expectation .826
Strategic Motives Strategic activities for long-term growth .719 .101 9.672 .551 .710
Getting more customers .765
Egoistic Motives Help themselves .859 .140 8.785 .561 .713
Tax write-off .619
CSR Authenticity Well-being of society .826 .059 16.337 .667 .859
Genuine CSR actions .847
Truly care for members of society .784 .062 15.218
Company Attitudes Positive .862 .054 17.010 .665 .855
Favorable .885
Trustworthy .685 .063 12.849
  1. Note: Model Fitχ2 = 141.623(df = 62, p < .05); RMSEA = .067, RMR = .035, GFI = .936, CFI = .956, NFI = .925