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Table 3 Discriminant Validity of the Measures

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Variable

Value-driven Motives

Stakeholder-driven Motives

Strategic Motives

Egoistic Motives

CSR Authenticity

Company Attitudes

Value-driven Motives

.519

     

Stakeholder-driven Motives

.396**

(.157)

.586

    

Strategic Motives

−.137

(.019)

.169**

(.029)

.551

   

Egoistic Motives

−.295**

(.087)

.018

(.001)

.526**

(.279)

.561

  

CSR Authenticity

.664**

(.196)

.401**

(.161)

−.098

(.005)

−.336**

(.099)

.667

 

Company Attitudes

.465**

(.214)

.292**

(.084)

.097

(009.)

−.194**

(.038)

.627**

(.393)

.665

  1. Note: Figures on the diagonal are the values of AVE extracted, and values under a diagonal line are correlation, **p < 0.01