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Table 3 Discriminant Validity of the Measures

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Variable Value-driven Motives Stakeholder-driven Motives Strategic Motives Egoistic Motives CSR Authenticity Company Attitudes
Value-driven Motives .519      
Stakeholder-driven Motives .396**
(.157)
.586     
Strategic Motives −.137
(.019)
.169**
(.029)
.551    
Egoistic Motives −.295**
(.087)
.018
(.001)
.526**
(.279)
.561   
CSR Authenticity .664**
(.196)
.401**
(.161)
−.098
(.005)
−.336**
(.099)
.667  
Company Attitudes .465**
(.214)
.292**
(.084)
.097
(009.)
−.194**
(.038)
.627**
(.393)
.665
  1. Note: Figures on the diagonal are the values of AVE extracted, and values under a diagonal line are correlation, **p < 0.01