A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Asian Journal of Sustainability and Social Responsibility

Table 5 Multiple Regression Analysis (CSR Motives and Authenticity)

Hypothesis	CSR Motives	Unstd. Coefficient		Std. Coefficient	T value	P value	Results
Hypothesis	CSR Motives	B	S.E.	beta	T value	P value	Results
H1	Value-driven	.509	.046	.538	11.041	.000	Supported
H2	Stakeholder-driven	.163	.042	.183	3.857	.000	Supported
H3	Strategic	.060	.055	.055	1.096	.274	Rejected
H4	Egoistic	−.218	.053	−.210	−4.091	.000	Supported

Note: Independent variables – CSR motives, dependent variable – authenticity, Model R² = .479