Skip to main content

Table 5 Multiple Regression Analysis (CSR Motives and Authenticity)

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Hypothesis CSR Motives Unstd. Coefficient Std. Coefficient T value P value Results
B S.E. beta
H1 Value-driven .509 .046 .538 11.041 .000 Supported
H2 Stakeholder-driven .163 .042 .183 3.857 .000 Supported
H3 Strategic .060 .055 .055 1.096 .274 Rejected
H4 Egoistic −.218 .053 −.210 −4.091 .000 Supported
  1. Note: Independent variables – CSR motives, dependent variable – authenticity, Model R2 = .479