A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Asian Journal of Sustainability and Social Responsibility

Table 6 T-tests for Differences in Perceived CSR Motives between CP and CRM

Hypothesis	CSR Motives	Type CSR Marketing		t-value	Results
Hypothesis	CSR Motives	CP	CRM	t-value	Results
H5	Value-driven	3.601(.754)	3.329(.744)	3.094^*	Supported
H6	Stakeholder-driven	3.559(.751)	3.151(.811)	4.431^***	Supported
H7	Strategic	3.951(.656)	3.849(.676)	1.298	Rejected
H8	Egoistic	3.580(.706)	3.593(.697)	−.147	Rejected