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Table 6 T-tests for Differences in Perceived CSR Motives between CP and CRM

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Hypothesis CSR Motives Type CSR Marketing t-value Results
CP CRM
H5 Value-driven 3.601(.754) 3.329(.744) 3.094* Supported
H6 Stakeholder-driven 3.559(.751) 3.151(.811) 4.431*** Supported
H7 Strategic 3.951(.656) 3.849(.676) 1.298 Rejected
H8 Egoistic 3.580(.706) 3.593(.697) −.147 Rejected
  1. Note: *p < .05, ***p < .001