A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Asian Journal of Sustainability and Social Responsibility

Table 7 Simple Regression Analysis (CSR Authenticity and Company Attitudes)

Hypothesis	Unstd. Coefficient		Std. Coefficient	t-value	p-value	Results
Hypothesis	B	Std. Error	Beta	t-value	p-value	Results
H 9	.534	.039	.627	13.644	.000	Supported

Note: Independent variable – CSR authenticity, dependent variable – company attitudes, Model R² = .679