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Table 7 Simple Regression Analysis (CSR Authenticity and Company Attitudes)

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Hypothesis Unstd. Coefficient Std. Coefficient t-value p-value Results
B Std. Error Beta
H 9 .534 .039 .627 13.644 .000 Supported
  1. Note: Independent variable – CSR authenticity, dependent variable – company attitudes, Model R2 = .679