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Table 8 Stepwise Regression Analysis for CP

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Model b Beta Std. Error t-value F R2
Constant 1.047 .235 4.464*** 96.596 .407
Value-driven Motives .626 .638 .064 9.828***
Constant .501 .278 1.801 57.534 .451
Value-driven Motives .566 .577 .064 8.846***
Stakeholder-driven Motives .214 .220 .063 3.372**
Constant 1.087 .399 2.721** 40.568 .467
Value-driven Motives .538 .547 .065 8.287***
Stakeholder-driven Motives .241 .248 .064 3.758***
Strategic Motives −.147 −.130 .073 −2.023*
Constant 1.477 .438 3.370** 32.183 .483
Value-driven Motives .503 .512 .066 7.575***
Stakeholder-driven Motives .236 .242 .064 3.707***
Strategic Motives −.063 −.056 .083 −.760
Egoistic Motives −.161 −.153 .078 −2.053*
  1. Note: *p < .05, **p < .01, ***p < .001