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Table 8 Stepwise Regression Analysis for CP

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Model

b

Beta

Std. Error

t-value

F

R2

Constant

1.047

.235

4.464***

96.596

.407

Value-driven Motives

.626

.638

.064

9.828***

Constant

.501

.278

1.801

57.534

.451

Value-driven Motives

.566

.577

.064

8.846***

Stakeholder-driven Motives

.214

.220

.063

3.372**

Constant

1.087

.399

2.721**

40.568

.467

Value-driven Motives

.538

.547

.065

8.287***

Stakeholder-driven Motives

.241

.248

.064

3.758***

Strategic Motives

−.147

−.130

.073

−2.023*

Constant

1.477

.438

3.370**

32.183

.483

Value-driven Motives

.503

.512

.066

7.575***

Stakeholder-driven Motives

.236

.242

.064

3.707***

Strategic Motives

−.063

−.056

.083

−.760

Egoistic Motives

−.161

−.153

.078

−2.053*

  1. Note: *p < .05, **p < .01, ***p < .001