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Table 9 Stepwise Regression Analysis for CRM

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Model

b

Beta

Std. Error

t-value

F

R2

Constant

1.036

–

.193

5.376***

129.328

.473

Value-driven Motives

.643

.688

.057

11.372***

Constant

.880

–

.211

4.80***

67.223

.485

Value-driven Motives

.592

.633

.063

9.396***

Stakeholder-driven Motives

.103

.120

.058

1.780

Constant

.687

–

.330

2.080*

11.363

.487

Value-driven Motives

.604

.646

.065

9.283***

Stakeholder-driven Motives

.092

.107

.060

1.528

Strategic Motives

.049

.048

.065

.761

Constant

1.268

–

.352

3.601***

9.333

.533

Value-driven Motives

.542

580

.064

8.413***

Stakeholder-driven Motives

.116

.135

.058

2.005*

Strategic Motives

.181

.176

.071

2.547*

Egoistic Motives

−.267

−.264

.071

−3.739***

  1. Note: *p < .05, ***p < .001