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Table 9 Stepwise Regression Analysis for CRM

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Model b Beta Std. Error t-value F R2
Constant 1.036 .193 5.376*** 129.328 .473
Value-driven Motives .643 .688 .057 11.372***
Constant .880 .211 4.80*** 67.223 .485
Value-driven Motives .592 .633 .063 9.396***
Stakeholder-driven Motives .103 .120 .058 1.780
Constant .687 .330 2.080* 11.363 .487
Value-driven Motives .604 .646 .065 9.283***
Stakeholder-driven Motives .092 .107 .060 1.528
Strategic Motives .049 .048 .065 .761
Constant 1.268 .352 3.601*** 9.333 .533
Value-driven Motives .542 580 .064 8.413***
Stakeholder-driven Motives .116 .135 .058 2.005*
Strategic Motives .181 .176 .071 2.547*
Egoistic Motives −.267 −.264 .071 −3.739***
  1. Note: *p < .05, ***p < .001