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Table 6 Discriminant validity assessment (HTMT criterion)

From: Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

 

DSM

IP

SR

ST

WSS

DSM

     

IP

0.703

    

SR

0.230

0.362

   

ST

0.584

0.662

0.160

  

WSS

0.528

0.450

0.330

0.488

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