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Table 6 Discriminant validity assessment (HTMT criterion)

From: Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

  DSM IP SR ST WSS
DSM      
IP 0.703     
SR 0.230 0.362    
ST 0.584 0.662 0.160   
WSS 0.528 0.450 0.330 0.488