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Table 5 The mediation role of customer trust: A Bootstrap analysis

From: The impacts of corporate social responsibility, service quality, and transparency on relationship quality and customer loyalty in the hotel industry

Mediator Relationship Partial mediation Direct effect size Indirect effect size
Customer trust Customer satisfaction → customer loyalty .244 .093
  1. Note: With regard to the Customer satisfaction → customer trust → customer loyalty relationship, the total effect (.337) is decomposed into direct effect (.244) and indirect effect (.093)