The impacts of corporate social responsibility, service quality, and transparency on relationship quality and customer loyalty in the hotel industry

Asian Journal of Sustainability and Social Responsibility

Table 5 The mediation role of customer trust: A Bootstrap analysis

Mediator	Relationship	Partial mediation	Direct effect size	Indirect effect size
Customer trust	Customer satisfaction → customer loyalty	√	.244	.093

Note: With regard to the Customer satisfaction → customer trust → customer loyalty relationship, the total effect (.337) is decomposed into direct effect (.244) and indirect effect (.093)