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Table 4 Reliability of Measures

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Variable # of Items Cronbach’s α
Value-driven motives 2 .668
Stakeholder-driven motives 2 .733
Strategic motives 2 .709
Egoistic motives 2 .691
CSR authenticity 3 .859
Company attitudes 3 .842