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Asian Journal of Sustainability and Social Responsibility

Table 4 Reliability of Measures

From: A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Variable

# of Items

Cronbach’s α

Value-driven motives

2

.668

Stakeholder-driven motives

2

.733

Strategic motives

2

.709

Egoistic motives

2

.691

CSR authenticity

3

.859

Company attitudes

3

.842

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