Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

Asian Journal of Sustainability and Social Responsibility

Table 4 Reliability and validity coefficients

	Cronbach’s alpha	Composite reliability	Average variance extracted (AVE)
DSM	0.807	0.862	0.510
IP	0.806	0.865	0.564
SR	0.775	0.848	0.585
ST	0.856	0.897	0.635
WSS	0.773	0.852	0.590