Asian Journal of Sustainability and Social Responsibility

Table 5 Discriminant validity assessment (Fornell-Larcker criterion)

From: Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

	DSM	IP	SR	ST	WSS
DSM	0.714
IP	0.590	0.751
SR	0.166	0.305	0.765
ST	0.499	0.566	0.135	0.797
WSS	0.430	0.363	0.254	0.416	0.768

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