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Table 7 Results of direct relationship hypotheses

From: Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

Hypothesis Path Path coefficient t-Value p-Value Finding
H1: Willingness to seek sustainability-related information positively influences the dependency on social media for sustainability-related information. WSS➔DSM 0.430 6.189 0.000 Accepted
H2: Dependency on social media for sustainability-related information positively influences the intention to purchase sustainable products. DSM➔IP 0.384 4.752 0.000 Accepted
H3: Dependency on social media for sustainability-related information positively influences sustainability trust on social media. DSM➔ST 0.499 5.653 0.000 Accepted
H4: Dependency on social media for sustainability-related information positively influences sustainability risk on social media. DSM➔SR 0.166 1.179 0.239 Rejected
H5: Sustainability risk on social media positively influences the intention to purchase sustainable products. SR➔IP 0.194 2.677 0.008 Accepted
H6: Sustainability trust on social media positively influences the intention to purchase sustainable products. ST➔IP 0.348 4.117 0.000 Accepted