Table 7 Results of direct relationship hypotheses
Hypothesis | Path | Path coefficient | t-Value | p-Value | Finding |
|---|---|---|---|---|---|
H1: Willingness to seek sustainability-related information positively influences the dependency on social media for sustainability-related information. | WSS➔DSM | 0.430 | 6.189 | 0.000 | Accepted |
H2: Dependency on social media for sustainability-related information positively influences the intention to purchase sustainable products. | DSM➔IP | 0.384 | 4.752 | 0.000 | Accepted |
H3: Dependency on social media for sustainability-related information positively influences sustainability trust on social media. | DSM➔ST | 0.499 | 5.653 | 0.000 | Accepted |
H4: Dependency on social media for sustainability-related information positively influences sustainability risk on social media. | DSM➔SR | 0.166 | 1.179 | 0.239 | Rejected |
H5: Sustainability risk on social media positively influences the intention to purchase sustainable products. | SR➔IP | 0.194 | 2.677 | 0.008 | Accepted |
H6: Sustainability trust on social media positively influences the intention to purchase sustainable products. | ST➔IP | 0.348 | 4.117 | 0.000 | Accepted |